Back to basics - resume of the do's and don'ts
Building on the basics by looking at: Business plans and financial performance
Marketing techniques
Strategic approaches to sales
Strategy and tactics in sales
Direct marketing tools and approaches
Databases and market intelligence
Sales support
Point of sale aids
Psychology of the buying decision
Getting to and influencing the decision makers
Problem solving techniques
Pressuring for decisions
Building lasting relationships
Personal skill assessment
Action plans (business/personal)